I thought you might be interested in the news release below that was issued on Business Wire this morning. If you have questions or would like further information contact Karen Morris 770-270-6501 or email kmorris@apogee.net


For Immediate Release


One of America’s largest utilities selects APOGEE Interactive’s HomeEnergySuite™ and CommercialEnergySuite™ for Online Customer Self-Service

ATLANTA, July 19, 2006 – American Electric Power, one of the nation’s largest electric utilities serving over 5 million customers in 11 states, has selected Apogee’s HomeEnergySuite and CommercialEnergySuite to provide enhanced online customer self-service.  They join the over 200 other utilities offering Apogee’s energy efficiency suites to their customers.

Apogee’s EnergySuites, available online through the AEP utilities’ websites, include extensive, interactive energy-resource libraries to provide relevant energy-use insights.  The centerpiece tools of the suites are the HomeEnergyCalculator™ and CommercialEnergyCalculator™.  Both feature an engaging user interface and a powerful energy-use analysis engine, the AuditMation™ Energy Analysis System (AMES). 

Customers are quickly able to get remarkably accurate results with few inputs because AMES does all the heavy lifting based on the few data points from the customer.  As a result, 70 percent of customers who access the calculator complete an analysis. In fact, the average customer evaluates three different energy-saving scenarios along with their associated dollar savings. By offering these tools, the utility empowers their customers to take more control over their energy use and costs.

Joel Gilbert, CEO of Apogee, added, “AEP can also realize operational cost savings with the EnergySuites.  We’ve developed a business case analysis tool that helps our clients like AEP to estimate the savings potential from reduced call center calls, shorter call times, fewer meter re-reads, and fewer onsite energy audits.” Interested utilities can view the tool on Apogee’s web site at http://demo.apogee.net/valueapp.htm .

APOGEE Interactive, Inc. (www.apogee.net) is a leading provider of online solutions for the energy industry. Serving more than 200 utilities nationwide since 1994, Apogee's web-based content and tools reach millions of electricity consumers daily. The company also provides eLearning systems, call center programs and load management platforms to utilities and their trade associations throughout North America and New Zealand.

American Electric Power (www.aep.com) is one of the largest electric utilities in the United States, delivering electricity to more than 5 million customers in 11 states.  AEP is the nation’s largest generator of electricity, owning more than 36,000 megawatts of capacity.  AEP also owns the nation’s largest transmission and distribution system with more than 38,000 circuit miles of transmission lines and 186,000 miles of distribution lines. AEP’s regional utilities include AEP Ohio, AEP Texas, Appalachian Power (in Virginia, West Virginia and Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana and east Texas).  American Electric Power, based in Columbus, Ohio, is celebrating its 100th anniversary this year.



APOGEE Interactive, Inc.                     

Karen Morris                                               

(770) 270-6501