What Makes A Great Website?
By Dan Lockman, Technology Consultant
There are many different website experts telling us what’s right and what’s wrong on our sites. It is easy to get discouraged and down about our web presence. Well, fear not the dreaded webmaster’s wrath! If you follow a few simple guidelines, you can have a great website that attracts and keeps your target audience – your customers. Better still, it will get them off the phone and onto your website!
But first, let’s see how well your website works for you. Here’s a quick test you can perform yourself.
| 1. | In the first seven seconds of visiting your website, can a visitor tell who you are and what you do? |
| 2. | In the first seven seconds of visiting your website, can your customers easily understand and perform a business transaction online? |
| 3. | Do your visitors have the ability to answer their own questions without having to call your customer service representatives? |
| 4. | Do you provide content tailored to the needs and interests of your target audience(s)? |
| 5. | Is there a way visitors can easily provide feedback on their use of your website? |
| 6. | Are you promoting the use of your website? |
| 7. | Is it apparent the website is up-to-date? |
| 8. | Does your site have quantifiable business goals? (e.g., 2,000 visits to FAQs or increase online bill-pay by 15%) |
| 9. | Are you reviewing and learning from website usage statistics on a regular basis? |
| 10. | Can someone in your organization quickly and easily make changes to the website? |
If you can honestly answer ‘yes’ to all of these questions, then your website is top notch. If you said ‘no’ to one or more questions, then you might need to do some work. In fact, you may need the help of someone who knows what to do to fix it. You may need the help of someone who knows the energy industry’s needs on the web. Give APOGEE a call and we’ll be glad to quickly review your website and offer suggestions at no cost to you. No catch, no gimmick. It’s what has made APOGEE the energy industry’s leading online solutions provider. We are here to help!
Are you seeking professional advice regarding your website?
Contact us today
770-270-6500