6 Usability Tips for Good Web Design

1.
No important links should fall "below the fold" - when referring to a website, the fold is the point at which the user must scroll down to read the text.

2.

The Pay Bill function on your website should take no more than 3:30 minutes

3.
An online registration function should take no more than 3:00 minutes - utilize auto propagated fields to expedite the process for repeat visitors.
4.
Write for scanability - be brief and to the point - use bulleted text - break up long copy with hyperlinked text.
5.
Experts say good readability falls in the 8th grade reader level - check readability of your copy against the Flesch-Kincade grade level and readability scale.
6.
Consistency is key - always maintain consistency in navigation and design throughout your website.